Where’s your head at?
Travis Alber believes the phenomenon of social reading, whether it means pushing commentary out to social networks or spinning out conversations alongside the content, will grow significantly in the next five years.
- Content will become more dynamic and retrievable.
- Presence will become relative.
- Open system will beat out closed loops.
- Everyone will be a critic. (Oh, great!!)
- Word of mouth will be recordable, distributable and more important than ever.