Especially when these competitors offer better range, better prices, better shipping and an overall better shopper experience.
Like many established retailers, Australian department stores are discovering that copywriting strategies that worked even a few year’s ago are unlikely to attract people’s attention. Poor website copy is damaging sales, undermining brand value and diminishing prospects for growth.
Australian department stores are making some serious mistakes with their web language and stories. These mistakes are pushing customers into the arms and checkouts of competitors.
Correcting these faults can lead to irresistible website copy that dramatically shortens the process of generating online sales.