Note: Beyond the focus group

Note

Our approach to research goes beyond skewed questionnaires and dubious focus groups. Beyond a set of numbers and data points.

We take a real-time, real-place approach that captures insights in the right context. This produces a real understanding of how clients and customers engage and behave.

We don’t ask people what they think they think. We work to understand clients and customers far more deeply and accurately than they understand themselves.


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