Consistency in communications builds congruence that develops trust. In case we haven’t read Harvard Business Review lately, nobody trusts anything anymore.
Trust in companies, governments and institutions is at an all time low. Yet trust is hardwired into us as part of our biological and evolutionary history. It’s the reason for our success as a species. As social beings we seek out trust.
Consistency and trust can help any enterprise stand out in the marketplace by giving clients and customers what they want. It’s a major point of difference that yields legitimacy.