Note: Emotional connection

Note

Emotional relationships come first and eventually lead to advocacy and trust.

Pet supplies are a commodity, but the expert advice and connection to other pet parents sets Pet360 apart.

It inspires engagement and emotional connection at every touch point along the pet parenting journey. By offering relevant solutions, they build trust, engagement and frequency.

As trust and emotional connection build, so will lifetime value and advocacy. It’s the emotions that drive the transactions.


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