Note: Even cancer is a communications problem

Note

‘Cancer is a breakdown in cellular signaling that results in uncontrolled growth. When these cells don’t receive or understand the message to stop growing and begin dividing out of control, a tumor spreads. If treatment is unsuccessful, it leads to a painful, wasted death.’

The business landscape is littered with the carcasses of failed ventures, forgotten companies and dead corporations that couldn’t communicate to save themselves.


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