Note: Innovation is not technology

Note

The world has been transformed by the technological gold rush.

It’s happening so rapidly that it seems the only way to innovate is through some kind of technological advance. We lionize the high-tech startup founder, worship at the altar of Apple and Google and wait impatiently to get the next whatever in our hot little hands.

Language was once an innovation. As was the wheel, building permanent structures and traveling by sea. It took that first mud hut to get us to the smart house, that rough wheel to bring us a Tesla, navigating the oceans by the stars to launch us into space.

Technology is a tool, not a solution. Innovation is how you solve the problem, not the tool you use to do it.


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