Everything is communications.
Everything from the color the walls are painted in reception to our next multi-million dollar advertising campaign. Every little thing is interconnected. Especially now with the internet.
Forget about thinking of our communications as a wheel (or an org chart or interlinked arrows). Start thinking of our communications as a story tree. A living, breathing, growing tree.
Our principles are the roots, our values are the trunk, our emotional benefits carried by our presentations, products and services are the branches, our media choices are the leaves.