Search Engine Optimization is technically the process of affecting the visibility of a website or website page in a search engine’s natural search results.
Since it’s inception, SEO has been tactical and reactive. Optimizers would determine what a search engine uses to qualify a site and find the more efficient means by which to satisfy that requirement in order to perform well in search results.
Which sounds logical. And kind of easy, right? Just choose the right keywords, machine gun them through our website and before long we’ll top the search engine results.