We are story beings. We use story to make sense of the world.
‘Is it the animation that’s entertaining you? No, it’s the storytelling. That’s why we put so much importance on story. No amount of great animation will save a bad story.’ John Lasseter, Pixar Founder & Chief Creative Officer
‘Marketing is no longer about the stuff that you make, but about the stories you tell.’ Seth Godin Author
‘Whoever tells the stories rules the world.’ American Hopi Indian Proverb
At it’s root, a story is someone trying to overcome a problem (and changing in the process).
How does someone overcome a problem and change in the process?