Note: Where is the competitive advantage?

Note

Pet360 knew they would never win on price.

Over the past two years, they have evolved from a pure play ecommerce business to a lifestyle brand focused on making pet parenting easier.

Pet360 is now the only experience (digital or offline) that truly improves pet parents’ lives by offering expert information, an active community of pet parents and a vast assortment of products all in a highly personalized manner.

By bringing community, content and commerce together with a layer of personalization, they’ve been able to deliver a truly differentiated experience that builds engagement, trust and ultimately advocacy, resulting in higher lifetime value and lower acquisition costs. (Ahhh, the golden mean. Enhanced customer acquisition, retention and loyalty.)


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