Bullshit has become the official language of business.
Brian Fugere, Chelsea Hardaway and Jon Warshawsky aren’t afraid to write a book about it. (“Why Business People Speak Like Idiots: A Bullfighter’s Guide”)
All three are veterans of the consulting giant Deloitte, and know all about hype-filled, self-aggrandizing product literature and elephantine reports that shed less than two watts of light on the big issues.
Dull, verbose, evasive language that disguises empty-headed cliches with jargon-drenched hype is a waste of time and energy. Corporate pseudo-communication doesn’t help anyone. You’re never going to bore anyone into doing business with you.
Common communication traps of business executives include the tendency to write obscure, colorless, template information rather than clear material that speaks directly to your audience.
You have to go back to basic, substantive communications. Frank, honest and forthright. Funny, honest and engaging.
Personality, humanity and candor are being sucked out of the workplace. Let the wonks send their empty messages.
Let yours connect.