Journal
What do you stand for?
How the wealthy live
The rich are kind of fun and stupid. Typically overspending their way through life as a way to compensate for the financial bounty that befalls them.
What is the purpose of fiction?
‘I think it can be summed up in a simple phrase: To give people what they don’t get in real life. Originally it was courage and a sense of security. Now it’s a whole host of things.’ Lee Child
Fate awaits us
Because capitalism is based on numerology rather than poetry, it tries to make sense of the world with binary logic. Which sounds incredibly sensible and altogether reasonable.
What’s a brand story?
It’s not the content on a website. It’s not the text in a brochure or the presentation pitch to investors or the latest social post. They’re just pieces of media.