Writer and creative consultant
Writer and creative consultant
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Journal

Most important variables of any website

There’s a lot to get right on a website. A lot of plates and pixels spinning in the air. A lot of variables. How do you know what’s more important?

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Mental availability

The point of communications is not to make a point. The core task for all communications is to build and refresh memory structures that improve the chance of a brand being recalled first in decision-making and buying situations.

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Bill Hicks: Imagery

Bill Hicks

Some images to sketch and weave into the Bill Hicks screenplay.

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What should imagination be?

‘Love what you do and do what you love. Don’t listen to anyone else who tells you not to do it. You do what you want, what you love. Imagination should be the center of your life.’ Ray Bradbury

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Screenwrite your next presentation

Want to make your next presentation more engaging? Want your audience leaning forward, hanging on your every word?

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