Journal

‘Advertising often adds to believability. You must be serious about this because you’re actually spending money promoting it. I can also trust it because you’ve said it in a public place. Information that goes to many people simultaneously is inherently more trustworthy than information that goes to one person at a time. That’s why we get married in public.’ Rory Sutherland

Zebra finches (Taeniopygia guttata) are passerine birds native to Australia. One of the evolutionary challenges these birds face is they must learn their song from their parents and siblings since it’s not innate.

Character flaws are what make stories tick. It’s the flaws that reveal themselves in each character in the beginning of a story that gives you a means to arc their transformation.

‘The sad funny truth is adults are nothing but tall children who have forgotten how to play.’ Tom Robbins