Writer and creative consultant
Writer and creative consultant
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12 powerful questions

Josh Spector wants you to be a creator.

Josh knows it’s not easy. There’s a lot of push and pull. A lot of doubt.

Whenever you embark on a new venture, your heart is full of hope and your head overflowing with ideas.

Josh has 12 questions you can ask yourself to help clarify your thinking, refine your motivation and bolster your confidence.

1. Why do you want to be a creator? It doesn’t have to be to make money. It doesn’t have to be to express yourself. It doesn’t have to be because you see an opportunity. But there needs to be a reason you’re creating. You need to know what it is. This is your impetus.

2. Who do you want to serve? You create things to create value. The more clearly you understand who you want to create value for and what those people value, the more likely you are to do it.

3. What transformation do you want to help people make through your creations? Once you know who you want to serve, consider how you can help them get from Point A to Point B. Your creations are a bridge to get them where they want to go.

4. What won’t you do? You can’t do everything and you don’t have to. Be intentional about where you invest time, money, and effort. Don’t let others define success for you.

5. Whose audience would you want? If you could magically switch audiences with any creator, who would you switch with? Answer this to help you clarify the type of audience you want to attract for yourself.

6. What does success look like? You need to define what it means to succeed as a creator. Your version of success is your own.

7. What’s something you believe that most people don’t? Your answer to this question helps you differentiate yourself. It allows you to draw a line in the sand about who your work is not for. Create for someone, not everyone.

8. What can you create and publish at least once a week? Consistency is crucial. If you’re not regularly putting value into the world, it’s almost impossible to succeed. Quantity or quality? You need both.

9. Where do you fall on the artist-entrepreneur spectrum? It’s fine to be more of one or the other, but it’s not fine to only be one or the other. Success as a creator requires an embrace of both.

10. What are you willing to invest? Success as a creator requires a significant investment of time, effort, and money. The more you’re willing or able to invest of one of those elements, the less you’ll need to invest of the others.

11. Do you prefer writing, video, audio, or images? You can succeed with any format. But don’t choose a format because you think it’s the hot or trendy one. Focus your efforts on the format you most enjoy. You don’t need to be everywhere or create everything. Focus.

12. What would you do with a huge platform if you had one? How would you operate if you succeeded beyond your wildest dreams? Let that guide your actions until you get there and one day you just might. Assume success.


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