A better way to design

Think different. Challenge the status quo. Write it all out first.

Make sure you’re happy with the words and the descriptions of the photographs and images, the feelings you’re trying to evoke. Treat your next project like a film. Get the script in order and ready to shoot before you hire extra talent or technology.

You’ll save a fortune on revisions. You’ll avoid the stress of trying to fix problems on the fly. And you’ll be far happier with the results.

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