Don’t take advertisements for granted.
Don’t roll you eye and dismiss them as a necessary evil.
Bake them into your product or service. Everything is an advertisement. Everything you buy and do is an advertisement for yourself. It’s how you want to present yourself to the world.
Your product or service is no different. Don’t treat your advertisements as an afterthought.
Bake them into your product or service. Make the advertisements as integral as every other element.
Make the advertisements the glue that holds everything together.