Writer and creative consultant
Writer and creative consultant
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Best endings

How good are your endings?

Do they fade out? Do they snap shut? Do they entangle and trip over themselves?

Everything is drama. That ad you’re working on? Drama. That speech you’re polishing? Drama. That choreography you just can’t get quite right? Drama. That website you’re sick of coding? Drama.

Aristotle tells us the best endings are both surprising and inevitable.

Aha! With a twist.

Or vice versa.


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