Pet360 recently reported a 186% annual increase in traffic.
In just 12 months, its network grew to include more than 30 of the top pet websites and now reaches over 12 million pet parent households per month.
They treat their multitude of touchpoints as interconnected leaves in an all encompassing story tree. All intertwined so they tell a larger story by constantly expressing underlying principles, core values and key emotional benefits.
Not just a leaf here or there. But hundreds of leaves helping the tree grow stronger and stronger.