Writer and creative consultant
Writer and creative consultant
Cart 0

Big, ugly donuts

That’s right. Donuts. The. Size. Of. Petrol. Tankers. Big, bad donuts that make us physically ill.

Is it the sickly green background? Is it the fact the donuts have been so retouched they now resemble glazed UFOs? Is it the insipid Krispy Kreme bow tie logo?

We know one thing for sure. The flashing red hazard warning near the back bumper of the Toll group petrol tanker doesn’t help.


Older insight Newer insight