Welcome to our brand new world.
It’s not quite like our old world. Making money is no longer the be-all and end-all. Elements have been reordered from the typical capitalist paradigm to something more human, more universal.
Every company - regardless of industry - is now a media company first, a health company second, and whatever product/service they sell third.
All companies need to follow this pattern to survive and thrive in the new world.
All creatives need to follow this pattern to make a sustainable impact.
All those that don’t will be sold for parts.