As our customers and clients move from media to media to complete specific tasks or many different tasks over time, they are exposed to the visual design, functionality, interactions, feelings and overall language and voice of the enterprise.
Creating consistency across these disciplines, regardless of media, helps them build expectations for future interactions. People crave consistency and companies that can provide consistent experiences across media will quickly earn their trust.
A seamless communications experience will grow that trust. Over time, it will compound that trust.