Bruce Mau believes successful designers seek out the worst problems to discover the greatest creative possibilities.
It’s a simple principle. The biggest challenges in human history make for the biggest opportunities in human history.
The worst problem the human race has yet encountered has the potential to unleash the greatest creativity that has ever been seen on the planet.
Look beyond the chilling feed of daily news and you'll discover that a creative explosion is already beginning.
Entrepreneurs, activists, inventors, and philanthropists are devising extraordinary ways in which to stem, and even reverse, the current tide of destruction.
Energy, construction, buildings, transportation, food. In each of these areas lie massive opportunities for creative transformation.