Data schmadata

Data is not creative.

Data is raw information produced as a result of a creative act. It’s a measurement, a number, a score.

To try and create something out of data is fruitless. All that can happen is the rearrangement of existing elements. That’s not creating. That’s reordering.

It’s easy to get lost in an endless loop of data.

And that’s a fate worse than death.

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