Writer and creative consultant
Writer and creative consultant
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Design as leadership

Bruce Mau believes design has often been confused with making things look good.

This is a fundamental error. Freed from the visual definition, design reveals itself to be something quite different. It is, first and foremost, a method for leadership.

To lead is to envision the future and then systematically work to realize the vision. That is exactly what designers - at their best - are doing every day.

Leadership and design are both processes of social influence that aim to manifest a vision of what’s possible.

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