Writer and creative consultant
Writer and creative consultant
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Designing for trust

The true function of design is not to look pretty or cool.

The true function of design is to engender trust and (in modern state capitalism) accelerate transaction and payment. Design is increasingly what people buy.

Facebook? Uber? Apple? Samsung? Snapchat? Google? Vimeo? YouTube? LinkedIn? Spotify? Twitter? Form no longer follows function. Form is function.

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