Don’t give them money

‘Anybody who thinks they’re going to reinvent the rules of historical media, don’t give them money. You’re not going to. Media is super simple. Collect and serve audiences that are valuable, make yourselves valuable to them, deliver them to advertisers, partners, and marketers in a way that works for your audience and your marketer. That’s it. All the other nonsense, like any publisher that tells you they’re a tech company, run for the hills.’ Neil Vogel

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