Writer and creative consultant
Writer and creative consultant
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Empathic leadership

Bruce Mau believes leaders are exhorted to be gritty, determined, empathic, and visionary.

All these can be great qualities at the right time and in the right place, but none provide a path of action.

Design, by contrast, offers a methodology for leadership that's both comprehensive and practical. It combines analysis, envisioning, decision-making, prototyping, and continuous learning. It engages all the senses, including our sense of time.

It provides a path from rough idea to detailed solution, and a way to separate a new signal from old noise. Design at its best is empathic leadership that should be sensitive to context.

Design is leadership that inspires others to lead.

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