Focus on producing better communications

Forget spammy copy or the fabled search engine optimized text.

People don’t read text. They seek ideas and notions that interest them. They read stories and writing that touches them. (Which unsurprisingly is the kind of writing we do for our clients.)

Focus on building our own media. When we take the time and effort to produce better communications, it will keep paying dividends long after the next web fad fades away.

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