Writer and creative consultant
Writer and creative consultant
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Google is now an advertising engine

It used to be just one text ad on top of Google’s search results.

Then Google added another text ad. Then another text ad. Then another text ad until there were four text ads on top of the search results page.

Then Google added another three text ads at the bottom of the page.

Then Google added nine display ads right alongside the top four text ads.

Now it’s nothing but ads above the fold. It’s no longer search results but rather ad results.

Users are now searching for whatever brand is willing to outbid and outspend competitors for their attention.

Google is no longer a search engine. It’s now an advertising engine.


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