How Apple achieve communications consistency

Click on any Apple national website like, say, and we’ll be automatically switched to which looks and feels exactly like the main Apple website with Australian spelling and Australian prices. Apple do an amazing job of keeping all their communications aligned across oceans and cultures.

Apple executive creative director Hiroki Asai is part of the 10-member executive team. His crew of art directors, writers, motion graphic designers, developers, and designers are responsible for every piece of marketing communications excluding advertising. They can design, produce, and engineer all communications work from every creative discipline inhouse. The group has grown to around 600 staffers.

Facebook recently hired our friend Scott Trattner as executive creative director to manage their growing inhouse creative team.

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