How do we humanise writing?

If you want our ideal reader to buy, upgrade, or share, we need to know what they want.

And what they don’t want? What are they annoyed by? Frustrated by? Worried about? What have they purchased before? What are their favorite purchases? What was it about those products that they wanted most?

What pain do they have? What relief or cure do they need? What itch do they want to scratch? How do they want to scratch it? How do they expect to scratch it?

What gets under their skin? What ignites their passion? What do they really want?

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