Writer and creative consultant
Writer and creative consultant
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How to change someone’s mind

No matter how hard you try, you cannot change anyone’s mind.

Facts? Statistics? Science? Rational and irrefutable data? Nailgun loaded with silver-coated ideas? Neural plug that locks into the back of the brains and pours in a constant flow of new concepts?

It’s not going in no matter how hard you push. It’s going to be deflected by confirmation biases and pre-existing beliefs.

Don’t look to change anyone’s mind. Look to confirm established patterns of thinking. Look at the scaffolding that’s holding up that thinking. That’s what you want to change.

Put in new scaffolding and the mind changes itself.


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