How to make language stick

Our language needs to be taken seriously from the top down.

Not just the top of marketing, or top of branding, or top of sales. But from the CEO down. Chairman too. (If you need some help getting them on board, let us know.)

For our language to stick, it needs someone to stick up for it. Consider employing or assigning someone as the full-time head of language whose job is to keep the organization’s language consistently consistent.

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