Writer and creative consultant
Writer and creative consultant
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Instinct over intellect

How do you solve a problem like intuition?

Intuition can help people make better and more confident decisions, faster.

As long as it’s triggered under the right circumstances. According to a recent  study, information subconsciously perceived in the brain will help with decisions if that information holds some value or extra evidence beyond what people already have in their conscious mind.

Non-conscious emotional information can boost accuracy and confidence in a concurrent emotion-free decision task, while also speeding up response times.


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