Writer and creative consultant
Writer and creative consultant
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It’s all about optimizing decisions

On a website, the decision-making process takes place in the minds of our potential clients and customers. Optimizing this process should be the primary goal of any optimization effort.

The website page itself, the keywords, the backlinks are simply tools for us to help our prospects make the right decision for themselves.

Good writing can help our website appeal to people rather than search engines.


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