It’s not meant to be easy

Chris Seiger knows how hard it is to make a good ad.

It’s even harder to fight for it against all the fuckwits who want it changed, reduced, hidden, massaged, tweaked, reworded, clipped, cut, edited, tested, focus-grouped, re-presented, digitized, rationalized, homogenized, streamlined, formula-tested, polished, and regressed to the mean.

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