Language of typography

Even the shape, style and features of a typeface can have a dramatic effect on a reader’s overall mood.

A study by MIT Media Laboratory found typefaces can cause a reader to become more relaxed, put in a good mood, or become agitated – simply through the characteristics of a typeface.

That’s not to say all type should be beautiful. Consider the mood we want someone to be in when they read any communications, then select a typeface to enhance that mood.

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