Writer and creative consultant
Writer and creative consultant
Cart 0

Layer in diverse experiences

Researchers Edward Necka and Teresa Hlawacz compared bankers and artists in an effort to understand their differences in creativity.

What made the artists most creative was a tendency toward activity, a tendency to initiate numerous activities that lead to, or provoke, rich external stimulation.

This richness of input creates a corresponding richness of output, as creatives who score high on activity tend to have many diverse experiences that may be used as a substrate for divergent thinking and creative activity.


Older insight Newer insight