We have two choices.
These apply to life as much as to an enterprises. Either we make the future or the future makes us.
This is the enterprise we need to build to guarantee our relevancy in the future. The past is riddled with companies who didn’t make their own future.
The ice carvers never saw the ice factories coming and were soon out of business. The ice factories never saw the refrigerator coming and were soon out of business.
An enterprise only lasts a generation unless it creates something so unique it is impossible to recreate.