Make user flow as simple as possible

Everything is a user experience.

Whether you’re designing a national park or a fintech app, focus on making the user flow quick, safe and easy.

Don’t overburden users with too many steps and chores. Every additional step is a pain point that will annoy and frustrate them. Keep every aspect as straightforward as possible. Streamline the whole experience. Hint at the rewards to come at completion.

Look at universal story structure to guide the emotional peaks and valleys you want to build in. Not all friction is bad. Negative friction is bad. Positive friction can make the ultimate reward all the sweeter.

Providing users with seamless, easy flow creates greater transparency and builds trust.

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