Writer and creative consultant
Writer and creative consultant
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Move people

Think of a website as a wordsite.

Beautiful design is a given. Pay more attention to the copy and the microcopy than the fonts and the colors. Pay attention to the words and stories that move people.

Copy is key to a successful website. People don’t go to a website to look at pretty pictures. People go to a website to learn more, to learn why.

That’s not an excuse to bullet-point a stack of info and hope for the best. That’s not an excuse to lecture them. Design the copy and words and stories for a desired outcome.

Use copy and words and stories to transform an ordinary website into something extraordinary.

Use copy and words and stories to move people from uncertainty to certainty.


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