Writer and creative consultant
Writer and creative consultant
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Not such a hot idea

Somebody in some office somewhere thought this was a really top idea.

Selling the space on the side of the Toll Group tankers for media dollars. What could possibly go wrong?

Aside from making people feel sick and cheapening the company. (A company that was founded in 1888 by Albert Toll in Newcastle, hauling coal with horse and cart. By the time of his death in 1958 at the age of 95, Albert was operating a fleet of trucks in five locations.)

Ahhh, such a legacy overturned in a matter of seconds. All that history for nothing.


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