Writer and creative consultant
Writer and creative consultant
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Odd yet satisfying

It’s not easy being creative.

Jumping onto Canva, pulling up a stock image and typing “20% OFF” in the headline panel isn’t being creative. Not even if you type it all in upper case. Or add some filters. Or drop shadows.

Like a lot of what passes for creative these days, it’s a brief. No matter how colorful or tricked up, it’s still just a brief. It’s a good place to start.

Being creative means taking the mundane and - wait for it - creating something that hasn’t previously existed.

Something that is the opposite of mundane. Something unexpected yet intriguing.

Something with an idea that sparks the imagination.

Something odd yet satisfying.


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