The leaves of our communications tree are where people can see (and sometimes touch) our emotional benefits. Leaves feed the tree by photosynthesis.
Leaves use carbon dioxide from the air, water from the roots and the sun’s energy in the form of sunlight to make glucose. And all the while release the oxygen we all breathe for life. Television, social, website, newsletters, uniforms, business cards, carpet. Yes, carpet. Everything we can see, hear, smell, feel, sense, read is media. Everything.
Our media should always be the most suitable carrier for our emotional benefits, core values and underlying principles. If not we’ll end up with a pile of dead leaves.