Writer and creative consultant
Writer and creative consultant
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Searching for chocolate

In Melbourne, the first search page of Google shows three links to major chocolate brands Cadbury and Haigh’s.

Then there’s two links to chocolate reviews. And five links to chocolate news and recipes on sites like the Wall Street Journal, Boston Globe and The Age‎. The top link is reserved for the chocolate entry in Wikipedia.

To the right is a Google sidebar with five delectable chocolate images on top of an intro par from Wikipedia and nutrition facts from the United States Department of Agriculture.

Aside from being able to create a definitive media experience with a sheen of respectability (without having to create a skerrick of content), Google also manage to create the advertising battleground of the future.


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