Short selling revenue streams

So we’re driving down City Road in Melbourne when we throw up a little.

Yes, that little bit in the back of our throats. That bit we have to swallow back down.

It’s a Toll Group petrol tanker turning left. And the reason it makes us gag is because the entire tank is plastered with an advertisement. A rolling half-cylindrical stainless steel billboard carrying enough fuel to take out a city block.

We imagine it’s an ad for Shell petrol, right? A new brand of car with a snappy headline? Something cheeky for solar power?

Sorry, no prize. It’s an ad for Krispy Kreme donuts with donuts the size of petrol tankers. (Which explains why we almost throw up a second time.)

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