Writer and creative consultant
Writer and creative consultant
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Simple brief

A brief brief from planner extraordinaire Mark Pollard.

1. We have this problem: ___________

2. If we solve this problem, here’s what will change: ___________

3. It involves these people: ___________

4. This is what they think about us: ___________

5. This is our budget: ___________

6. This is when we launch: ___________

7. These are our brand assets: ___________


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