A brief brief from planner extraordinaire Mark Pollard.
1. We have this problem: ___________
2. If we solve this problem, here’s what will change: ___________
3. It involves these people: ___________
4. This is what they think about us: ___________
5. This is our budget: ___________
6. This is when we launch: ___________
7. These are our brand assets: ___________