Designers share a problem with politicians and business consultants.
It’s not a taste for bad suits but rather the simple fact that nobody (not even their mothers) know what they actually do.
Designers shape our daily lives. How? By shaping our daily environment. How? By making things.
Things like products, communications or systems that meet our needs and offer meaning.
Designers make these things understandable, useful and beautiful.
They introduce new ideas into our daily lives.