Think stories and systems.
You have a creative brain where one hemisphere is thinking about stories and the other hemisphere is thinking about systems. It’s like time and space. It’s temporal thinking.
It’s architectural thinking where how things connect is more important than how they work separately.
If you’re putting communications into the world and it isn’t noticed on social media, then it’s probably not getting any attention.
The grammar of communications has changed because of the stream. Your work has to attract people not to just look at it and enjoy it, but share it.