Attention is all.
Everyone spends every day scrolling along through a bounty of feeds. Scrolling high, scrolling low, scrolling every which way.
How can you get them to stop scrolling and pay attention to your brand?
1. Be useful
Solve a real-world problem. Either relieve a true pain point in the purchasing and consumption process. Or augment the experience in a new way.
2. Be interesting
Have a real perspective that’s, you know, not boring. Not shock value or cheap gimmicks, but a point of view that points the way forward.
3. Be facilitating
If you can’t solve problems on your own, create a process that connects your consumers to the people who can. Help them become better versions of themselves.
Put down the #hashtags. Relax @socialmedia.
Above all things be distinctive.