Three ways to stand out

Attention is all.

Everyone spends every day scrolling along through a bounty of feeds. Scrolling high, scrolling low, scrolling every which way.

How can you get them to stop scrolling and pay attention to your brand?

1. Be useful

Solve a real-world problem. Either relieve a true pain point in the purchasing and consumption process. Or augment the experience in a new way.

2. Be interesting

Have a real perspective that’s, you know, not boring. Not shock value or cheap gimmicks, but a point of view that points the way forward.

3. Be facilitating

If you can’t solve problems on your own, create a process that connects your consumers to the people who can. Help them become better versions of themselves.

Put down the #hashtags. Relax @socialmedia.

Above all things be distinctive.

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